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Kia Motors Dreams Up Super Bowl Commercial Starring Supermodel Adriana Lima, Rock Legends Mötley Crüe and MMA Fighter Chuck Liddell

Super Bowl Teaser:

 

“Mr. Sandman” Brings a Dream to an Unsuspecting Couple in 60-Second Spot to Introduce New 2012 Optima Limited; Kia is First to Premiere Super Bowl Ad in Movie Theaters

• “Drive the Dream” campaign’s soundtrack includes The Chordettes’ recording of “Mr. Sandman” and Mötley Crüe’s “Kickstart My Heart”
• Noam Murro, director of the upcoming Warner Bros. and Legendary Pictures’ “300” prequel, helms fast-growing automaker’s Super Bowl ad for second consecutive year

IRVINE, Calif., January 25, 2012 /PRNewswire/ — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.

Kia returns to the big game for the third straight year with a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components. In a Super Bowl advertising first, the complete “Drive the Dream” ad will premiere on February 2 on more than 18,000 movie screens nationwide in National CineMedia’s FirstLook pre-show program before airing in the game. Kia also will run 15-second teaser ads featuring Adriana Lima on TV and in cinema beginning on January 27, while also leveraging the Twitter and Facebook channels of the spot's celebrity cast. A special expanded version of the ad will be available at YouTube.com/Kia beginning on February 2.

“With more than 100 million people watching the Super Bowl broadcast and millions more viewing content online around the world, Kia will once again deliver a memorable, one-of-a-kind campaign that entertains people before, during and after the game and leaves them wanting to see the Optima Limited fantasy again and again,” said Michael Sprague, vice president, marketing & communications, KMA. “We selected an eclectic group of celebrities and personalities for ‘Drive the Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.”

Created by David&Goliath, “Drive the Dream” opens with the familiar notes of The Chordettes’ “Mr. Sandman” as a real-life Mr. Sandman enters the bedroom of an unsuspecting young couple who are asleep. After being sprinkled with “Sweet Dreams” dust, the woman smiles and envisions herself on a horse with a romance novel-like hunk in a beautiful green meadow. Meanwhile, Mr. Sandman accidentally stumbles and spills his entire night’s dust supply on the man, launching an extreme dream sequence that begins with the roaring guitars of Mötley Crüe’s “Kickstart My Heart” and Adriana Lima waving a checkered flag as he blasts around a race track at night in a Snow White Pearl Optima Limited with thousands of bikini-clad fans cheering him on from the stands.

As he circles the track with Lima looking on adoringly, the dreaming driver receives nods of approval from the band as bursts of flames and fireworks surround their stage as well as Chuck Liddell, champion bull rider Judd Leffew, and a pair of lumberjacks sawing a massive submarine sandwich.

“Mötley Crüe had a blast doing the Kia commercial,” said bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?”

Much to the disbelief of Lima and drummer Tommy Lee, the high-octane dream turns into a fairy tale when the husband makes a conscious decision to drive the Optima Limited off the race track and into his wife’s fantasy to win her back from Prince Charming.

“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said director, Noam Murro.

As part of the “Drive the Dream” campaign, beginning on Thursday, February 2 consumers can download a $25 pre-paid test drive voucher¹ at Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of any Optima model.

New for 2012², the Optima Limited adds a new level refinement to the premium technology, convenience and performance features found on Kia’s award-winning turbocharged Optima SX. In addition to head-turning design, class-leading horsepower and fuel efficiency and a class-exclusive panoramic sunroof, the Optima Limited offers elegant touches that modern drivers would expect to find in the car of their dreams, such as: unique design 18-inch wheels, high-grade Nappa leather seating, LED accent lights, chrome exterior accents and sporty red brake calipers.

Kia Motors is the one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality³ and the industry’s highest brand loyalty ranking⁴. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company’s two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan⁵. Kia’s value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

¹ Test drive offer is valid from 2/1/12 to 3/31/12. To be eligible, test-driver must be 18 years of age or older with a valid driver’s license. This offer is non-negotiable and non-transferable. One $25 Kia pre-paid voucher per household. See Kia.com for complete terms and conditions.
² Expected to be available in March 2012
³ Source: Automotive Lease Guide Spring 2011 Perceived Quality Study
⁴ Source: Experian Automotive Q2 2011 market analysis
⁵ Optima Hybrid is not built at KMMG

 

Courtesy of Kia Media.

The Open Drive - Kim Clijsters with Kia

Have you been following the Australian Open? Check out the newest episode of the "Kia Open Drive" series with Kim Clijsters, answering your questions in the back of the All-New Kia Optima!

 

Only six more days to use your eCoupon!

Hey fans! Don't forget to take advantage of our special eCoupon - just for you. This coupon for 15% off parts or service expires on the 31st.

Kia Motors USA to premiere Super Bowl ad in theaters

The Super Bowl has become television's biggest stage. Within days, Kia Motors USA will begin touting its Super Bowl commercial on big screens.

To kick off its football championship advertising campaign, Kia Motors will release a teaser trailer for its upcoming Super Bowl commercial in 18,000 movie theaters, beginning Jan. 27.  Then, four days before the big Feb. 5 game, the car company will introduce the full-length 60-second commercial, called "Drive the Dream," on the same 18,000 screens.

It is believed to be the first time a Super Bowl commercial will premiere in movie theaters. 

The move by Kia is part of a growing trend by marketers to give sneak peaks or unveil their entire ads before the Super Bowl to get a jump on competitors and gain traction in the increasingly important social media platforms. 

"We are trying to continue to push the envelope,” Michael Sprague, vice president of marketing for Kia Motors America, said. “Consumers at the movies will start tweeting about the ad, and that should help us build momentum and awareness.”

Kia's Optima sedan ad -- created by the car company's longtime agency, David & Goliath of El Segundo -- features super model Adriana Lima, MMA fighter Chuck Liddell and the rock band Motley Crue.  The concept for the commercial came during research sessions in which a consumer on a panel said the Optima was his dream car, said David Angelo, chief executive of David & Goliath.

Kia doesn’t think the early release will spoil the freshness of the ad, which will make its television debut during the Feb. 5 championship game broadcast by NBC. 

“Every year, the Super Bowl audience grows. And if we can tap 5 to 10 million people who see it early, there will still be 100 million people who haven’t seen it when it breaks during the Super Bowl,” Sprague said. “We are simply trying to create the buzz and get people talking.”

The Kia ad will be distributed in theaters by National CineMedia, which describes itself as the largest in-theater network in North America.  The company -- a joint venture between AMC, Regal and Cinemark -- also programs sporting events and concerts.

The Super Bowl ad stakes are increasingly high. This year, companies are paying NBC an average of $3.5 million for a 30-second spot, and more than $6 million for a 60-second spot. 

Courtesy of LA Times.

Happy Lunar New Year!

Normal 0 false false false EN-US X-NONE X-NONE Kia today is celebrating Seollal (Lunar New Year) in Korea. We would like to wish all of you good fortune and health for 2012. Jump start your year of prosperity with this great coupon of 10% off a timing belt replacement at Valley Hi Kia.

Packed with so many features, the Kia Rio has something for everyone!

Does your car have a problem? We have the solution!

Schedule a service appointment with Valley Hi Kia today to get your car running smoothly again.

2012 Kia Rio 5-Door Named "Subcompact Car of the Year" By FAMA's "Mujeres Al Volante"

All-New Hatchback Recognized for Standout Combination of Safety Features, Fun-to-Drive Performance and Tremendous Value

State-of-the-art powertrain delivers class-leading horsepower and fuel economy of up to 40 miles per gallon on the highway   Rio incorporates a host of eco-friendly features and 85 percent of its materials are recyclable at the end of the vehicle's lifespan IRVINE, Calif., January 12, 2012 - Adding another feather to its cap, Kia Motors America's (KMA) all-new 2012 Rio 5-door has been named one of the top five cars of the year by FAMA's "Mujeres Al Volante." FAMA is a leading modern lifestyle magazine in Spanish, and the Mujeres Al Volante awards honor vehicles that meet the priorities of U.S. Hispanic women when considering a new vehicle. The Rio 5-door was recognized for its long list of standard safety features, modern amenities, outstanding fuel economy, strong family appeal and world-class design. "The 'Subcompact of the Year' award for the all-new Rio 5-door from Mujeres Al Volante is the latest example of the impact the Kia brand is having in the U.S. market with unprecedented growth and an exciting lineup of vehicles that deliver cutting-edge technology, eye-catching design and class-leading fuel economy," said Michael Sprague, vice president of marketing & communications, KMA. "Kia is one of the fastest growing car companies in the U.S.3, and vehicles such as the Rio 5-door continue to raise awareness, perception and consideration for the brand by attracting new, style-conscious consumers to our showrooms." The Rio 5-door's innovative green technology and features also impressed the Mujeres Al Volante editors. In addition to being the first in the segment to offer the fuel-saving Idle Stop and Go (ISG) technology (available later this year), the Rio 5-door's seat foam material is made from 100-percent biodegradable and non-toxic castor oil, which reduces the use of petroleum-based products. At the end of its lifespan, 85 percent of the all-new Rio's materials are recyclable. "The Rio 5-door has exceeded our expectations, and we think it's in the top of its class when it comes to appealing to Hispanic women," said Ileana Muniz, editor-in-chief of FAMA's Autos Mujeres Al Volante. "On top of its outstanding design, the Rio 5-door handles well and is environmentally friendly with 40 MPG and ISG technology." About the 2012 Rio Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower4 while maintaining a standard class-leading5 fuel economy rating of 30/40 mpg (city/highway). Kia's Unprecedented Growth Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality6 and the industry's highest brand loyalty ranking7. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan8. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.   Courtesy of Kia Media.

Take a test drive in this New 2012 Kia Sportage LX

Fans - Stop in to test drive this new 2012 Kia Sportage, available at our dealership. Click here to get your special ePrice.

Thank you to our active and retired military!

[[posterous-content:pid___0]]Thank you to our men and women in the armed forces who have made that special commitment and sacrifice! Mention this offer to receive an additional $500 off at Valley Hi Kia.

Taking “Green” to the Next Level

What’s your idea of a “green” car? Good fuel economy? Low carbon emissions? Neon green paint job? ;-) Let’s add two more factors to the list: energy usage during a vehicle’s manufacturing and percentage of recyclable parts when it’s time for a car to hit the salvage yard. Kia has continued to raise the bar for years in order to protect the environment as a truly eco-friendly company.

For instance, all Kia factories have been reducing the amount of water used for production by 27 percent over the past seven years. Since 2005, we’ve been recycling heat from the manufacturing process to steadily decrease the amount of greenhouse gases emitted. These innovative green processes have been reinforced by Kia’s commitment to set higher standards on reducing pollutants beyond government requirements.

Our US Georgia plant in particular has a “Kia Motors Manufacturing Georgia (KMMG) Environmental Policy Statement,” which was put in place to reaffirm environment-friendliness as a core value. It emphasizes:

•     Compliance with legal and other environmental requirements

•     Continuous improvement of environmental programs and performance

•     Pollution prevention, waste minimization, and resource conservation

•     Reduction of environmental impacts

Figure 1. Kia Georgia Plant

The Georgia plant isn’t alone. Our plant in Zilina, Slovakia has been using advanced technologies for minimal impact on the environment. This factory was recognized in 2008 as an “environmentally-friendly” facility, earning the ISO 14001 International Certificate of Environmental Management.

Figure 2. Kia Zilina Plant

In addition, domestic plants in Sohari and Hwasung South Korea have implemented a “zero landfill waste” policy for the last two years. Last year, the top three Korean plants: Sohari, Hwasung and Gwangju, recycled almost 94 percent of waste from their production.

 

 

Figure 3. Kia Sohari Plant               Figure 4. Kia Hwasung Plant              Figure 5. Kia Gwangju Plant

Kia has completely transformed to not only providing green cars, but to also consider the impacts on the environment when producing them. Don’t forget that there is more to “green” than just good fuel economy and fewer CO2 emissions.

 

Courtesy of Kia Buzz.

Kia Motors' First-Ever Production Electric Vehicle to Make North American Debut at 2012 Consumer Electronics Show

Kia Ray EV will be Joined by the Naimo Zero-Emissions Concept Vehicle at Fast-Growing Car Companies' CES Display

Kia Ray and Naimo come to North America for the first time to showcase a variety of advanced technologies and modern features   User Centered Driving telematics concept demonstrates pioneering driver-centric technological possibilities IRVINE, Calif., January 9, 2012 - When the 2012 Consumer Electronics Show (CES) opens tomorrow in Las Vegas, show goers will glimpse into Kia Motors' electrified vehicle future as the Ray production Electric Vehicle (EV) and Naimo EV concept car are displayed for the first time in North America. Both vehicles feature advanced lithium polymer battery packs, and the Naimo introduces an all-new and groundbreaking User Centered Driving (UCD) telematics concept which previews future possibilities in safety, media and entertainment in-vehicle technologies. "With the Kia Ray, which is Korea's first production electric vehicle, and the Naimo concept's forward-thinking UCD telematics, Kia is demonstrating leadership in the area of advanced technology development as our global R&D team pursues the goal of taking the vehicle-driver relationship to new levels with facial recognition technology and a number of interactive features," said Michael Sprague, vice president, marketing & communications, KMA. "Where the Naimo EV concept looks into the future of zero-emissions vehicles from Kia, the Ray EV is the first realization for the brand and represents exciting new possibilities for the future in the North American market." User Centered Driving Concept The UCD Concept, which can be seen as a fully working prototype on the Kia Naimo zero-emissions EV concept, represents the future of vehicle/occupant relationships. Featuring a "glass cockpit" style interface, UCD employs a digital "heads-up" display that replaces the traditional gauge cluster for information including speed, distance and battery life. The display also incorporates augmented reality features such as navigation directions or downloadable applications for parking to make driving an easier, more satisfying experience. To improve screen visibility and accessibility, the UCD concept increases the touch-screen currently found on Kia's UVO system from 4.3 inches to 12.3 inches with a resolution of 1280x480 for crystal clear images. This new, larger touch-screen also allows users to use multi-touch interactions such as "swipe" and "flick". The UCD concept also takes significant steps in safety, including the integration of the driver-status monitor and Color Night Vision (CNV). Utilizing an infra-red LED and camera to monitor the driver's face, the system detects changes in eye movement and also recognizes whether the driver's eyes are opened or closed, examining alertness and safeguarding against an accident caused by the driver falling asleep at the wheel. CNV – which builds off the previously developed black-and-white "Smart Night View" system that assists in identifying potential hazards during dusk or night time by combining two infra-red cameras, an infra-red lamp and a processor to offer a clearer picture of the road – has been enhanced for the UCD concept. Now using two infra-red lamps and a color infra-red camera, the integrated processor is able to distinguish pedestrians in the camera's field of view, highlights them on the 12.3-inch touch-screen display and triggers a warning sound to alert the driver. Kia Naimo Electric Vehicle Concept Taking its name from the Korean word "Ne-mo", (pronounced "Neh-mo," meaning "square shape"), the Naimo EV concept was conceived by Kia's international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance. The third electric vehicle design to be unveiled by Kia Motors Corporation in a year, the 153.5-inch long Naimo concept explores the possibility of introducing a zero-emissions, five-door, four-seater city car into future markets. The uncomplicated overall design is accentuated by a number of striking key details, including the wraparound windscreen and asymmetric sunroof design, and front and rear dot-style LED headlamps and positioning lamps. Innovative technology features can be found throughout, giving the car a premium feel and ensuring the car's exterior remains uncluttered. Naimo has no traditional wiper blade on the windscreen – instead employing a high-intensity air jet at the base of the windscreen that performs an "air wiper" function. Conventional door mirrors have also been replaced with miniature cameras installed in the A-pillars. Power comes from a PMSM (Permanent Magnet Synchronous Motor) electric motor with a maximum output of 107 horsepower and maximum 207 pound-feet of torque, enabling Naimo to reach a top speed of 93 mph. A twin-pack 27 kWh battery is located under the trunk floor and uses innovative LiPoly (Lithium Ion Polymer) technology that offers numerous advantages over other battery types. Equipped with this battery, Naimo provides a driving range of 124 miles on a single charge. To enhance range, Naimo is fitted with special low-drag 20-inch diameter alloy wheels. Under the quick recharging cycle (50 kW) the Naimo's battery can be recharged to 80 percent of its capacity within 25 minutes. Under the normal cycle (3.3 kW), 100 percent power is attained after five and a half hours. Kia Ray Electric Vehicle Launched in December, the all-new Ray is the first EV in the world assembled on the same production lines as its regular combustion-engine sibling, and is built exclusively for the domestic Korean market. Capable of a range up to 86 miles on a single charge, the Ray EV is powered by a 50kW electric motor and high-capacity 16.4 kWh lithium ion polymer battery pack engineered to be capable of a 10-year lifespan and packaged neatly under the rear seat and cabin floor, with the battery only needing six hours to be fully charged using a 220V outlet and just 25 minutes while in "fast charge" mode. Though slightly heavier than the gasoline-powered Ray, the EV model's 167 Nm of torque ensure ample power and responsive performance, with a top speed of up to 81 miles per hour. The automatic transmission offers drivers the choice of two modes – "E," (eco), which optimizes the delivery of torque to achieve minimum battery consumption and maximum driving rage, or "B" (brake), which can be selected when driving downhill, on highways or on mountain roads to maximize braking power. With the same striking exterior styling as its gasoline sibling, the Ray EV can be distinguished with four small enhancements. A flap in the front radiator grille covers an electricity inlet for a 220V power supply for the "slow charge" mode, while another inlet for the "fast charge" mode is fitted in the same location where the gas cap would be. Special decals can be found on each front door marking "Zero Emissions EV" while sleek 14-inch alloy wheels improve aerodynamic efficiency. Inside, the Ray EV features a unique instrument cluster, displaying electric motor operation, battery status and distance to recharge. It also is equipped with the first-ever EV-specific navigation system that features a seven-inch screen and provides crucial information for EV drivers such as the nearest locations of slow/fast recharging stations. The display shows a circular-shaped area in which the vehicle can travel with its current level of battery power, so that drivers can see which destinations are reachable without a recharge. Kia's Unprecedented Growth Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality1 and the industry's highest brand loyalty ranking2. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan3. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

Courtesy of Kia Media.

Kia & MADD – “I Pledge”

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Everyone knows that drunk driving is not only a bad choice, but that it can be a dangerous one.

 

 

Kia is working with Mothers Against Drunk Driving (MADD) to engage with teenagers to discourage drunk driving by initiating the “I Pledge” campaign. The “I Pledge” campaign takes place across Canada and visits schools to educate students about the dangers of impaired driving.

This was not the first time MADD and Kia teamed up together. In the past, they came up with a memorial tattoo advertisement which stated, “The consequences stay with you forever. If you drink, don’t drive.”

Now, Kia and MADD are taking their campaign to the next level by visiting young students in person to teach them about the consequences of drunk driving.

Kia is playing its part by donating its vehicles to sponsor the 2011-2012 School Assembly Program. The cars will be used by MADD representatives to promote safe and sober driving at schools across the country.

Each vehicle is customized with Kia and MADD logos and provides space for people to sign their names to pledge their support.

Not living in Canada? You can still participate in the campaign! Check out the Kia Canada Facebook Page (http://www.facebook.com/kiacanada#!/kiacanada) and visit the “I Pledge” Facebook tab. Just click on the “Take the Pledge” button and participate to raise awareness about dangers of drunk driving. You can also read other people’s stories about drunk driving and share your own.

 

Courtesy of Kia-Buzz.