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Review: 2012 Kia Soul

It's a compact car that could arguably be called a wagon, but the 2012 Kia Soul's styling, attitude, and options lists position it as something far, far different--not to mention the music-loving hamsters who appears in its TV ads.

The compact "small box" hatchback is roomy, inexpensive, and relatively frugal on gasoline. Its funky sheetmetal is wrapped around a tall cabin that positions the driver high enough to feel like he or she is piloting a small-ish crossover.

In the rear, the tall doors make entry and exit much easier than for compact sedans, especially those with fashionably drooping rooflines. The rear bench seat will hold a pair of adults or three kids--and with the rear seat folded forward, there's a substantial 53 cubic feet of cargo space.

The based engine is a 1.6-liter four whose power has risen to 135 horsepower this year. It's not a particularly speedy set of wheels, but with either the six-speed manual gearbox that comes standard or the optional automatic transmission, it's rated at 27 mpg city, 35 mpg highway, giving a combined 30 mpg. If you fit the optional Eco package, consisting of one of the first start-stop systems sold in the U.S. (only offered with the automatic), those numbers rise incrementally, to 29 mpg city, 36 mpg highway--or 32 mpg combined.

The more powerful engine is a 164-hp 2.0-liter four, which can be fitted either with the six-speed manual or a six-speed automatic transmission. Either variant is rated at 26 mpg city, 34 mpg highway, for a combined 29-mpg rating. Add the start-stop system, and ratings rise to 27 city, 35 highway, for a combined 30 mpg. The larger engine gives the Soul a bit more pep in urban-combat driving, and a slightly more relaxed feel for highway cruising.

The 2012 Kia Soul has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), and it comes with six airbags standard, along with the usual array of electronic safety systems, including stability control and antilock brakes. Laudably on a car this inexpensive, a rear-view camera is now an option. The NHTSA gives the 2012 Soul four stars out of five overall, with four-star ratings for frontal crash and rollover results, but five stars in side-crash testing.

Befitting its young and digital target audience, a USB port is standard on the Kia Soul. So are power windows, locks, and mirrors, and satellite radio. Optional fittings include HD radio, a navigation system, and Kia's voice-activated control system, known as UVO, which lets drivers run certain features of the navigation, audio, and mobile phone systems via voice recognition and steering-wheel controls.

Against the other boxy hatchbacks--including the aging Scion xB, the Nissan Cube, and others--the Kia Soul stands out as the most practical and versatile of the bunch. We think its optional Eco start-stop system sets it apart as well.

 

Courtesy of Green Car Reports.

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Kia Fan Reporter | Geneva Motor Show 2012

Check out the winners of the Kia Fan Reporter Contest in action at the 2012 Geneva Motor Show!

Watch the First Pilot Episode of Kia TV

We’ve launched the first episode of Kia TV, an online video magazine covering the latest Kia news such as launch events, brand news, social responsibility efforts, sponsorships and more.

Our first pilot episode features the “First Unveiling of All-new cee’d” at our media lounge event held at the 2012 Geneva Motor Show. It gives you a nice glimpse of the event and highlights some interviews with our product managers and lead designer – Check it out!

Courtesy of Kia Buzz.

New Car Specials at Valley Hi Kia

Save some major green at Valley Hi Kia on the 2012 Sorento, Soul, or Optima Hybrid with these new car specials. Hurry in, these great deals end tomorrow!

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EvoApp and McKinney Crown Kia Winner of Social Bowl 2012

DURHAM, N.C. -- Ad agency McKinney and business analytics provider EvoApp today declared Kia the winner of the Social Bowl 2012, an in-depth analysis of Super Bowl ads and their impact on brand performance for several months following the Super Bowl.

EvoApp, a Durham, NC-based creator of business intelligence applications, partnered with independent agency heavyweight McKinney to analyze social conversations around Super Bowl 2012. Using EvoApp’s real-time data analytics platform, the two companies conducted an in-depth analysis of all 35 non-media brands that not only advertised during the game but also leveraged social media to build a solid foundation for continued success. The goal was to understand the business impact of Super Bowl marketing investments.

Users can see results and score cards for each brand on the Social Bowl website, as well as follow the conversation on Twitter using #socialbowl.

The site provides score-cards based on three high-level variables: Social Momentum, Digital Interest, and Value of Social Engagement, compounded to create an overall composite score. All 35 brands that aired Super Bowl ads are then ranked in order of performance.

“Social Bowl is unique in its analysis of the ROI from Super Bowl ads and the surrounding social conversation” said Kip Frey, EvoApp President and CEO. “We have created a platform to quantify and measure the impact of these high-value investment decisions on each advertised brand, rather than simply hosting an ad-spot popularity contest.”

“Next year, we aim to collect and analyze more behavioral data in order to generate consumer insights for different product categories” said Joe Davy, EvoApp Founder and Chief Product Officer. “We will analyze this data based on the intent or primary ROI metric of each brand, allowing us to really quantify the business impact of these investment decisions.”

Social Bowl Methodology

EvoApp used its proprietary technology to track and analyze social metrics such as trending themes, sentiment, influence, and share of voice. The company then employed the EvoApp platform’s advanced analysis capabilities and custom metrics such as cumulative sentiment, media value and change in influence, to determine the impact of Super Bowl social conversation (over 30 million tweets, Facebook posts, forum and blog mentions) on three high-level variables: Social Momentum, Digital Interest, and the Value of Social Engagement. Together, these metrics enabled sound comparative measurements of business and digital traction for each Super Bowl brand.

Courtesy of SunHerald.

Happy Pi Day! In honor of everyone’s favorite irrational number, here is a mini “pie” recipe that puts a cool spin on a classic sandwich.

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Kia Motors' "Kia Rio Windows Down" Playlist on Spotify Gains Momentum

In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled "Kia Rio Windows Down," through Spotify, the award-winning digital music service that embraces sharing music and hearing tracks instantly by hitting play on any music post or posting tracks on Facebook and Twitter.  Since the submission period began on the Kia Rio Facebook page in February, more than 1,100 songs have been submitted for inclusion on the playlist on Spotify, with song selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist, which provides an environment for users to listen, discover, and share the unique playlist with their friends.  To create the perfect playlist for a joyride in the all-new Kia Rio subcompact, songs from Spotify's library of more than 15 million tracks can be submitted for the playlist until April 15, and will remain on the Spotify platform indefinitely.

"From our 'Share Some Soul' ad featuring LMFAO's 'Party Rock Anthem' to Motley Crue belting out 'Kickstart My Heart' in last month's Super Bowl commercial, music plays an important role in Kia's marketing efforts and being the first in the auto industry to partner with Spotify continues that trend," said Michael Sprague, vice president, marketing & communications, KMA.  "Spotify is an innovative music service, and aligning with a new platform that embraces the sharing of music was a natural fit for Kia to extend our Rio launch.  Being the first to create a car-centric playlist on Spotify in the U.S. increases Kia's interaction with our target audiences that are passionate about music and social media."

About the Kia Rio 5-Door and Rio Sedan

Available in a sedan or hatchback configuration, the eco-friendly Rio and Rio 5-door offer three trims – LX, EX and SX – and are equipped with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower while maintaining a standard class-leading fuel economy rating of 30/40 mpg (city/highway).

 

Courtesy of PR Newswire.

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Kia Motors America Announces Kia Classic Winner to Receive New Range-topping Optima Limited

The third annual Kia Classic, from March 19-25, is attracting a strong field of LPGA players who will compete for a $1.7 million purse with the winner taking home a first-place check for $255,000 and one of the first range-topping 2012 Optima Limited midsize sedans to roll off the production line at Kia's U.S. manufacturing plant in West Point, Georgia.

"Kia is one of the fastest growing auto brands in the U.S., and sports marketing initiatives such as our involvement with the LPGA have significantly raised awareness and consideration for the brand and our vehicles," said Michael Sprague, vice president, marketing & communications, KMA. "We are pleased to offer an enhanced prize package for the winner of this year's Kia Classic. The Optima Limited is Kia's most refined and premium product offering to date, and we are excited to showcase the vehicle to golf fans at the Kia Classic and reward some of the tour's best players for their outstanding performances."

In addition to the Kia Classic winner, Kia will honor the outstanding achievements of LPGA players this season by presenting the winners of the Kia Performance Award with an Optima Limited. The awards, which will be presented at the CME Group Titleholders event in November, include:

Kia Power Drive Awarded to the player with the longest average driving distance

Following strong event-attendance and TV-ratings growth in the tournament's second year, Kia signed on as the "Official Automaker of the LPGA." Kia also serves as the "Official Tournament Vehicle" of eight LPGA events.

New 2012 Optima Limited

Produced at Kia's U.S. manufacturing plant in West Point, Georgia[1], the new 2012 Optima Limited is motivated by a 2.0-liter turbo GDI engine delivering a class-leading 274 horsepower[2] and achieving 22/34 mpg[3] (city/hwy). Offered exclusively in Ebony Black, Snow White Pearl and Titanium Metallic exterior colors, the Optima Limited is equipped with sporty red front brake calipers and uniquely designed 18-inch chrome wheels. Other premium-level features include LED daytime running lights, chrome-accented rear spoiler and lower door sills. Interior appointments and amenities include rich wood trim, high-grade Nappa leather seats, a panoramic sunroof and an Infinity®[4] audio system.

Kia's Unprecedented Growth

Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[5] and the industry's highest brand loyalty ranking[6]. Kia's U.S.-based manufacturing facility in West Point, Georgia KMMG is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. the Sorento CUV and Optima midsize sedan[7]. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About the LPGA (Ladies Professional Golf Association)

The LPGA is the world's leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The LPGA Futures Tour serves as the official developmental tour of the LPGA, consistently producing a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.

SOURCE: KIA

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Kia Motors Manufacturing Georgia Produces 500,000th Vehicle

West Point, Ga. Feb. 29, 2012 - This morning, Kia Motors Manufacturing Georgia, Inc. (KMMG) celebrated production of the 500,000th vehicle at the West Point, Ga. automobile manufacturing facility.

KMMG began mass production of the Kia Sorento CUV on Nov. 16, 2009, a vehicle that quickly became the brand's best-selling product in the U.S. Then, on Sept. 2, 2011, KMMG began production of the Kia Optima mid-size sedan, a vehicle that led the brand's U.S. sales in December 2011 and January.

Since opening, KMMG has added two additional shifts of production with more than 3,000 team members hired by the plant to date. In 2011, KMMG completed a $100 million expansion that pushed the plant's total capacity to 360,000 units per year.

"Building 500,000 vehicles in just over two years is quite a milestone for our first U.S. manufacturing plant to accomplish," said Byung Mo Ahn, Group President and CEO for Kia Motors America and KMMG. "The commitment from each one of our team members is a big reason we've been able to achieve 17 consecutive months of record sales. Their dedication to building world class, high quality vehicles is apparent in each vehicle we produce."

Vehicle number 500,000 was a snow white pearl Optima SX and will now be allocated to one of KMA's more than 755 dealerships nationwide.

 

Courtesy of Kia Media.

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